The rise of social media and the internet has created many new jobs, almost all available from home or wherever you are. This convenience and the number of people who look at social networks daily make their great potential to work in them.
With these new technologies has emerged the extra job of influencers, focused in social media. So, if you are charismatic or consider you have much to say and influence audiences, we show you how you can earn extra income with it. Pay attention!
- What is an influencer and what do they do?
- Types of influencers
- What do you need to be an influencer?
- How to make money as an influencer?
- Organization and schedule
What is an influencer and what do they do?
An influencer is a person who has a lot to share with a large group of people, usually about a specific topic in which they specialize or about which they can give a testimony. Influencers, as the name suggests, are people who influence the masses, in this case, internet and social media users. The influence tends to be positive, and ideally, it should be.
These individuals are in charge of creating profiles on different social media, making content for each of these, whether they are feed posts, Instagram reels, TikTok, stories from different social media, YouTube videos, and much more. These people are in charge of being on trend and creating content that relates to their niche, making the most of the tools that social networks offer.
Types of influencers
Today, anyone can be an influencer and share content on any topic or niche. However, some kinds of influencers share their content on social media. These are the most well-known:
- Fashion and trends: Fashion is one of the most frequently recurring topics since as many social media influencers give fashion tips and share news from big luxury brands.
- Makeup and beauty: Makeup tricks and beauty routines have become very popular, especially in Asia. This topic attracts a lot of interest.
- Food or gastronomy: Foodies have a lot of visibility, as everyone loves food. These influencers share recipes, tricks, or exotic dishes.
- Tech or gamer: Today many influencers are based on video games or technology in general, especially gaming computers and equipment to play video games.
- Entertainment: Entertainment will never stop trending, and influencers who share news about movies, TV series, films, and music are some of the most watched on internet platforms.
- Personal life vlogger: Even if someone’s personal life doesn’t seem very entertaining, millions of people are interested in watching this kind of content.
- Travel: Travel always sparks a lot of interest and inspiration. Travel influencers take it upon themselves to share their experiences in the different countries they visit, giving travel tips and how to adapt to culture shock.
- Fitness: Healthy lifestyle has become very popular in recent years. With more and more new trends and fitness coaches, this topic is the most followed on social media.
- Product testimonials: Influencers who make product testimonials are usually interested in selling a brand’s products or getting paid for promoting them. These influencers use the products and preach their benefits. The clearest example of this type of influencer is Herbalife supporters.
What do you need to be an influencer?
To be an influencer you will need certain things, which although some are not essential, can help you greatly improve your experience and give you more profit.
First of all, it is important that you know what you are good at, or what topic you can talk about with an advanced level of expertise. Once you have got your topic, you will have to start studying digital marketing, this discipline will help you to know what the niche of your audience is and how you can get their attention to get followers. For this you can take a short course, or hire a digital marketing specialist.
Once you have marketing strategies and a main theme, then you can start creating your social networks, the more platforms you have the better, however, we recommend that you focus more on Instagram and TikTok, since they are the social networks favorites for influencers. This will also depend a lot on the type of content you want to share.
Now that everything is organized, you can start creating quality content to get the attention of followers, or entertain the ones you already have. The idea is that you diversify the formats of your content, not just focus on posts or stories, as well You must create reels, tiktoks, videos, YouTube channels, podcasts, everything that can give you positioning and attract interest from different types of followers, since some will prefer one format to another
Finally, you must have a good smartphone, a capable computer, a camera to record videos, and preferably a light ring, with these four elements you can create all kinds of content without any problem.
How to make money as an influencer?
The key to making money as an influencer lies in your marketing strategies and the number of followers you have. The followers and the interaction with your content will be just what you need to start making money.
Hundreds of companies and products are interested in influencer accounts with many followers and activity. If you reach a good number, brands of clothing, makeup, food, and any other product will start paying you if you create advertising for them. Each brand will offer an advertising fee for the publicity you can do, and this figure will increase as more people interact with that content.
If you get many brands to take you for their advertising image, you can start receiving money from different sources quickly. Interacting with them, you can also gain more attention and followers, the cycle repeats itself and your earnings increase.
Another great way to make money as an influencer is to create a product, book, brand, or anything you can sell, even if it’s your knowledge or services. When you have such a large audience and you can influence daily, they will most likely be inclined to buy the product you promote. So if you have a product to sell, you will receive money not only from the brands you advertise but also from the sales of your products. This money will not be just a percentage, it will be entirely yours.
Organization and schedule
There is a commonly mistaken idea that being an influencer is not a job, and they don’t do anything to earn the money they have. The truth is that there is nothing more false. Influencers work hard to position themselves and get the income they have, and part of that comes from the number of hours they dedicate to their work.
Although it is possible to have a steady job and be an influencer at the same time, as an influencer, you must dedicate many hours to keeping your social networks active and creating content every day. That is why to become an influencer and be successful, you must know how to organize yourself very well so that posts, stories, and reels continue to be uploaded even when you are not available at that time.
You can do this through the posts scheduling tools, which each social network has, or by hiring a community manager to help you create the content and upload it when you can’t do it yourself. That means that the work schedule of an influencer varies a lot, and it depends on how you can organize yourself.
Remember that the most important thing is that you produce content. If you do not have time during the week, you can do it on weekends, advance all the content and publish it progressively the following week. This is a great trick to keep having interactions without spending too much time.
Are you ready to dabble in the world of influencers?
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